RytFit

Project Type: Group (Coursework)
Activities: Market Research, Conceptualization of Solution, Feature Prioritization, Go-to Market Strategy, Rapid Prototyping through Wireframe Development
Mentor: Prof. Paramita Nath
Tools: Prioritization Models, Canva, Adobe XD

Process Map:

Discover

Background:

  • As part of the course “Brand and Product Management,” we were required to come up with a solution to a perceived problem, ratify the existence of the problem through research (interviews with potential target audience) and build upon the solution.

  • The objective of the course was to take us through the concept of product management, starting from identifying a need, coming up with the solution and analyzing different aspects of the product such as pricing, business model, marketing strategy and prototyping

Problem Statement:

What solution can reduce the time taken to choose outfits on an everyday basis and suggest options for repurposing clothes at an economic level?

Empathy Map and Customer Persona:

Based on our conversations with people and potential target groups, we came up with the following empathy maps using which we built our consumer personas.

Define and Plan

Solution:

  • RytFit is an app-based platform for fashion enthusiasts to find and receive trendy and innovative outfit options to suit their body type and tastes. The goal of this app is to reduce the time taken to choose outfits while ensuring that users get varied options that help them explore their fashion personalities.

  • The platform's core offering of providing innumerable outfit combinations works on an integrated Artificial Intelligence (AI) model that works with the users’ existing clothes, ideas from the internet and customized prompts based on the users’ needs and preferences.

Feature List and Prioritization Model:

(Feature list of the app based on research and empathy map, divided into a free and premium version)

(The prioritization of features of the app based on the Kano model which categorizes features into three categories; Basic, Performance and Excitement)

Go-to-Market Strategy:

Rapid Prototyping

Learnings:

  • Holistic product management strategy and planning

  • Marketing Strategy

    • Analyzing different Target Groups and understanding how they are relevant to our offering

  • Rapid Prototyping (Tool usage)